HOME
WELCOME
PAGE
PRODUCTS
SPECIALS
FOLLOW UP AND & KEEP IN TOUCH
SAFETY INCENTIVES & AWARENESS
WE HAVE IDEAS 4 YOU!
COMPLETE YOUR ADVERTISING
ABOUT US
WHO'S WHO
OFFICE HOURS
PROMOTIONAL
TIMES
ORDERING
INFORMATION
SIGN OUR
GUEST BOOK
REQUEST A
BROCHURE
REQUEST A
CATALOG
GET ON OUR
MAILING LIST
MAP
CAN'T FIND WHAT YOU WANT?
REQUEST A QUOTATION
CONTACT US
|
|
PROMOTIONAL TIMES
|
Information and Ideas for Improved Sales, Image, and Profits
Current Articles
Articles from Previous Editions
The Real Power of Promotional Products
In today's ultra-competitive environment, what trait do successful
companies share? They use integrated marketing to enhance relationships
with customers and employees. One of the most cost-effective tools for
building rapport is with promotional products.
The value of promotional products is in their ability to carry a
message to a well-defined audience. Because the products are useful
and appreciated by the recipients, they are retained and used,
repeating the imprinted message many times without added cost to the
advertiser.
For years, promotional products were viewed primarily as a tool for
enhancing goodwill. Now we know they do much more. Recent studies show
"Ad Specialties" are an effective means for increasing repeat business,
improving direct mail responses, and stimulating customer referrals.
Southern Methodist University conducted a study on the role promotional
products play in gaining repeat customers. The school tracked the
activity of 300 new customers at two dry cleaners over an eight-month
period. All of the customers received a welcome letter, one-third also
received a $5 coupon, and one-third received a $5 promotional product.
After eight months, the customers who received promotional products
spent 27% more than those who received coupons, and 139% more than
those who only received a welcome letter.
Maybe that's why corporations used a record-breaking $11.9 billion worth
of promotional products last year!
Current Articles
Articles from Previous Editions
Promotional Times copyright 1998 Competitive Edge Communications. All rights reserved.
|
|
|
Tropical Promotions & Recognition
5630 Hammock Lane, Lauderhill, FL 33319
Phone (954) 464-7071 Fax (941) 870-7812
Email: Marcus@ideas4u.com
|
|
